Fort Lauderdale, FL – October 15, 2020 – DADA Holdings LLC, the principal owner of New Day Aluminum, and Enervoxa, a Canadian based green technologies company, together announce a groundbreaking joint venture, ElementUS, to extract valuable rare earth elements and minerals from bauxite residue at New Day’s alumina refinery in Gramercy, Louisiana. ElementUS will deploy Enervoxa technology to separate bauxite residue into its component materials, including several rare earth elements along with iron, titanium and alumina. 

The refinery’s bauxite residue contains 10 of the 17 rare earth elements and 15 minerals identified as strategic and critical by the United States Defense Logistics Agency, many of which exist in unusually high concentrations. 

ElementUS plans to build a one million ton per year state of the art and environmentally friendly reclamation, separation, and beneficiation facility on New Day’s property in Gramercy and begin marketing the offtake of the various component materials. DADA has approximately 35 million dry tonnes of mineral rich bauxite residue in open and readily accessible storage areas at the Gramercy site, which requires no further mining or transportation 

– an important distinction from other rare earth ventures in the U.S. Not only will this process be achievable without mining or other significant environmental disruptions, it represents a giant leap towards New Day’s vision of a zero-residue refining business. 

In late August, ElementUS received independent validation of its primary extraction technology from a globally and industry recognized laboratory in Europe. 

DADA’s Chairman and CEO, David D’Addario, stated that “We could not be more thrilled to be partnering with Enervoxa on this game-changing venture. Rare earth elements are in short supply and are vital to national defense, critical technologies, and domestic industry in general. We, alongside Enervoxa, have the opportunity to extract and commercialize valuable rare earths while at the same time further reducing the environmental footprint at our alumina refining business.” 

About DADA Holdings: DADA Holdings is an investment and management company based in Fort Lauderdale, FL that makes control investments and manages companies in basic industries, such as metals and mining. The partners of DADA Holdings are the principal owners of New Day Aluminum and its subsidiaries Noranda Alumina, located in Gramercy, Louisiana, which produces metallurgical and non-metallurgical aluminas, and Noranda Bauxite, located in St. Ann, Jamaica, which mines and ships bauxite for metallurgical and non-metallurgical applications globally. New Day also owns and operates NICHE Chemical, the primary supplier of chemical grade alumina in North America, along with specialty minerals businesses Niche Fused Alumina in La Bâthie, France and Niche Fused Magnesia in Hull, England. 

About Enervoxa: Enervoxa is a multi-integrated infrastructure and renewable energy construction company based in Canada with its operations worldwide. Enervoxa implements their very own core technologies on large to mid-scale plants that are designed to: process different types of tailings in the mining sector, treatment of contaminated water and sewage, desalination, waste and biomass into power, while supplying a complete turnkey solution. Enervoxa is now emerging as a key player in the hydrogen infrastructure space with their next generation Hydrogen production plants, while utilizing CO2 at the same time. 

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